Media & Entertainment Roundtable Cologne · 22.09.2026

Stories for
every screen.

Two sessions, one table, one evening. How media and entertainment businesses put AI to work without giving up quality or brand. Roundtable from 17:00, networking dinner from 19:00.

Date
Tuesday, 22 September 2026
Time
17:00 to 21:00
Venue
Hotel Wasserturm, Cologne
Format
Chatham House Rules
Introduction
I
Media & Entertainment
Roundtable
Adobe and Innovatus Media
Hotel Wasserturm, Cologne
22 September 2026
Closed-door

From the smart news summary to the streaming recommendation that actually lands, AI is changing how media businesses and broadcasters reach their audiences. The industry is in the middle of a deep shift, driven by AI and digital technology.

For the businesses themselves it comes down to one thing: content processes have to run differently. The expectation of personalised, seamless experiences is rising faster than most production chains can keep up with.

Over the evening we work through three questions at the table, and find out which of it holds up in practice. The roundtable runs from 17:00 to 19:00. A networking dinner follows from 19:00 to 21:00, where the conversation carries on in a smaller setting.

The discussion
II

Three questions to carry the evening.

01
TOPIC 01

Visibility before the click

How can AI agents identify, curate and surface relevant content automatically, so that discoverability and personalisation in a digital media environment improve in a way people actually notice?

Discovery · Personalisation
02
TOPIC 02

Content production at speed

What does the right use of AI look like when the goal is producing content at high speed, without damaging quality or brand coherence along the way?

Production · Brand
03
TOPIC 03

Evidence over instinct

Which measurable business results and growth opportunities actually emerge when content processes are transformed with AI in earnest?

Impact · Growth
Schedule
III

Four hours, no stage.

17:00 to 19:00

Roundtable

Arrival and reception at the Wasserturm, a short opening from Adobe, then the moderated discussion across the three questions. Chatham House rules apply from the first minute.

19:00 to 21:00

Networking dinner

Dinner together, looking out over the city. A chance to carry the roundtable conversation on in a smaller setting, with no agenda.

Venue
IV

Hotel Wasserturm, Cologne.

Private dining room at an Innovatus executive dinner
Plate: Innovatus executive dinner, private dining room
Hotel Wasserturm
(1872)
Kaygasse 2, 50676 Cologne
Listed brick water tower
Private area
1872 to present

The water tower on Kaygasse was built in 1872 and was once the largest of its kind in Europe. The listed brick building now houses a hotel, and its glass structure opens up a view across the whole of central Cologne over eleven floors.

We are guests in a private part of the building. No passing traffic, no open bar, just the group at the table.

By public transport: lines 3, 4, 16 or 18 to Poststraße, then a two minute walk.

Your hosts
V

Your hosts from Adobe.

Gregor Kolk
Senior Manager Digital Strategy Group
Adobe
Julia Röttgen
Manager Strategic Engagements Travel
Adobe
Sandrina Hausladen
Senior Account Director, Digital Media
Adobe
Executive dinner, closed group
Executive dinner, closed group
Conversation at the table during a dinner
Conversation at the table
Cologne cathedral and the Hohenzollern bridge
Cologne, the cathedral and the Hohenzollern bridge
“
“The most honest conversations about AI do not happen on stages. They happen at the table, among people with the same numbers on their desks.”
On the format
At a glance
VI
Date
Tuesday, 22 September 2026
Time
17:00 to 21:00
Roundtable 17:00 to 19:00, networking dinner 19:00 to 21:00
Venue
Hotel Wasserturm
Kaygasse 2, 50676 Cologne
Format
Closed-door roundtable
Chatham House rules, no recording
Attendance
By personal invitation
Media, entertainment, publishing
Cost
None
Dinner and drinks included
Registration
VII

Reserve your place.

The group is kept deliberately small so that everyone at the table gets a say. Register your interest and we will come back to you shortly to confirm.

If you cannot make it but would like to suggest a colleague, just drop us a line.

Questions beforehand: events@innovatusmedia.com
Your place is confirmed only once we come back to you. A business email address is required for this closed-door format.

We use your details solely to organise this event. Full information on how we process them and on your rights is set out in our privacy policy.

Any questions before you commit?

Who else is at the table, how the evening actually runs, whether the trip is worth it: just ask, we reply the same day.

events@innovatusmedia.com Go to registration